Kent Hugo: A Very Cool Shade Of Hot
London based film maker and director Kent Hugo comes to Prague work with unique panoramic 360° projection. Using his uniquely playful cut and paste animation style, he helped to form MTV Canada’s brand identity (MTV Canadian Blood, 2005). He has also worked with clients such a SEAT, Warp Records and Vice. His project for Video NoD is based on specific animation style. Video panorama becomes 3D ‘gifs' collage.
The Video NoD screening visualization is based on the animation style of Sälen - So Rude (2017), which is inspired by surreal compositions made by Computer Generated Imagery (CGI), such as David Lewandowski work. And rapidly-growing video phenomenon Cool 3D World. Hugo takes his CG characters and transforms their physical essence through visual play. He does not hesitate to go beyond the bounds of what seems natural to the unreal and often frightening realm of fantasy.
"I was intrigued by the concept of the specific space of the Video NoD gallery, which stands between the gallery and the cafe. Sometimes it is called chill-out. Chill-out associates anxiety. I wondered. Who is today the most distinguished personality of the world who is the embodiment of anxiety. And there was a wonderful cliché of Kim Jong Un and Donald Trump."